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Meet Our Founder, 

"Ambition is not a selfish word; it's a strength and a privilege. Self care is not a selfish act."

Catherine Peters_edited.jpg

After 13 years in business strategy, communications and leadership roles in the world's fastest growing startups through to Fortune 100 companies as well as having a global business consultancy, Catherine made the transition into entrepreneurship. At 27, under her leadership, Catherine led the first all female team in Latin America's mining history. 

“I absolutely loved my career and thrived on achievement and pressure, however, when I reached my (then) ideal of success, I was burned out and knew that something was missing.



I knew there had to be a better, more sustainable approach and that the tools and strategies required to success for the modern world to be more widely available.

"I wanted to start a meaningful conversation, utilize my knowledge and my own personal experience to create something that would help others. Importantly I want to make it as affordable and accessible way to everyone. It's a necessity, not a luxury.

“I also worked directly with, and engaged, Emmy nominated artists, Founders/CEOs of the world's fastest growing startups, and world-renowned creatives during the r&d phase."

I have now developed tailored, outcome-driven solutions that blend scientific research, practical lived experience and industry leading lessons from those at the top of their game.

All resources are designed to address the unique challenges common amongst creatives, entrepreneurs and highly driven people, and provide simple and effective tools and tips to help you reach your potential.


Catherine holds a Bachelor of Communications and Masters in Stakeholder Relations through the University of Queensland. Catherine is an accredited mindfulness teacher and is certified in Neuro Linguistic Programming. Catherine is a keynote speaker and a mentor with the Youth Business Alliance in Los Angeles.​


“Catherine is a dynamic and powerful speaker and thought leader in the entrepreneurial and leadership space. Her natural ability to inspire and empower a room combined with an unparalleled depth of insight and unique global experience allow her to connect deeply with her audience.”

Stephen Stokols

Co-Founder / CEO FreedomPop, Silicon Valley Investor, Technologist and Executive

@cat.peters on Instagram

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